Digital Marketing is the advertisement of products/services/brands through electronic medium. As a Digital Marketing company, Etisbew provides a full spectrum of Internet Marketing services to reach clients. We offer search engine optimization (SEO), search engine marketing (SEM), Content Marketing, and a lot of other services.
Digital Marketing is all about getting the correct audience to your website and this is done with a precise strategy. Further, it enables provision of tools and processes that will assist new initiatives across multiple digital channels.
At Etisbew, we provide end-to-end digital services, develop and execute the most powerful strategies. We spend good amount of time to know your business objectives and achieve remarkable results for your website.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an approach to increase the visitor count and give prominence to your website or a web page by achieving top rankings on search engine pages with regular or organic search results. Almost all the major search engines like Google, Yahoo and Bing have their own search results, where the videos, content or other local listings are displayed and ranked on what they consider as more important and relevant to a user. And Search Engine Optimization is the one that plays a key role in enhancing the visibility of a web page in organic search engine results page. Also, it includes both the technical and creative aspects that are essential to improve site rankings, increase awareness and drive more traffic from search engines.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is an approach of Internet Marketing which emphases to upsurge the prominence of a website in search engine result pages and Pay Per Click (PPC) items by optimization and promotions. Today, there are an umpteen number of marketing tactics that can be used for luring more number of people to your website. And search engine marketing is one of the effective and flexible paid advertising tools that help in targeting the individuals who are actively looking forward for your services. SEM takes many forms such as using Pay-Per-Click advertising on Google (Google Adwords), buying advertising space on other websites and using on other major search engines for promotional purpose.
Social Media Optimization (SMO)
Social Media Option (SMO) is a strategy to increase traffic through numerous social media channels to raise the responsiveness of brands, products, or services. It helps the firms to create a unique brand image for them with media optimization. In short we can say it as a technique that is used for creating awareness of your brand name through various mediums such as preparing of pictures and videos, creation of documents & blogs, blogging, bookmarking submissions, sharing on social streams, involving Q/A forums, slide-shares and more. SMO is slowly becoming an important factor for SEO, as search engines are considering recommendations of users on Social networking sites as crucial factor for ranking your websites.
The main purpose of online research today is to find relevant information on web and Content Marketing is a practice that publishes appropriate, valuable, and exclusive information to attract users and convert them into a prospective customer. Today, Content Marketing has become as a "must-have" factor to keep the brand name alive by focusing more on website content, blogging, articles, white papers, photos, videos, case studies, infographics and how-to guides and also by communicating with the customers on a regular basis. It is intended to advance your business or organization.
Email marketing is one of the smart ways to reach more audience on mobile without investing much in new technology or software. In short we can say it as a powerful and effective way to keep target customers informed. It usually occurs when an organization wishes to send a commercial message to its potential clients through email. Most commonly, this is done through email communication, advertisements, sales or requests for business or donation solicitation. Reportedly, one can build users loyalty, trust in a company or brand image without the need for large print space or high production costs.